PUBLICITY SIZZLE: How to Plan and Implement a Compelling Comic Book and Graphic Novel Publicity Campaign that Excites the Media and Connects to Your Audience (MELBOURNE)

Flame on Black

COMICS MASTERMIND HAS REGRETFULLY CANCELLED THIS SESSION DUE TO THE SPEAKER ATTENDING TO A FAMILY EMERGENCY. A FULL REFUND HAS BEEN ISSUED TO ALL REGISTRANTS. WE WILL ATTEMPT TO RESCHEDULE THIS SESSION ON A WEBINAR PLATFORM LATER IN THE YEAR. WE APOLOGISE FOR ANY INCONVENIENCE.
17/05/16

PS YOU CAN READ ALAN’S MESSAGE TO PARTICIPANTS RIGHT HERE: CM.AD Regrets Letter

Description

Many comics creators and independent publishers believe their role in producing a work is complete once the book has been printed. Nothing could be further from the truth. Understanding the publicity process in advance is essential so you contribute to the welfare and longevity of your book. Your lack of time, ingenuity and know-how can sabotage this process, whereas your commitment and contribution can forge its destiny. This masterclass will provide Australian comics creators, authors, illustrators and self publishers with the know-how and the practical tools to finesse the planning and implementation of powerful publicity campaigns that create opportunities to be picked up by the media. Participants will go through a series of practical exercises to create their “hooks” and help craft their media kits to maximise impact in the media and attract opportunities.

Who Should Attend

This masterclass is ideal if you are:

  • A comics creator and self publisher who wants to develop or improve your publicity skills
  • A comics creator, author or illustrator who wants to collaborate with and support your publisher in delivering an effective publicity campaign for your book OR who wants to plan and implement a bespoke publicity campaign to build your publishing brand
  • An independent publisher who wants to plan and implement successful book launches and publicity campaigns for your list.

What You Will Learn

This masterclass will give you insight on:

  • Analysing your work to determine how it fits best in the media landscape
  • Understanding the differences between how you perceive your book and how the media sees it, and what to do to help sell your book concept
  • How to package your media kit so it stand out in a competitive media marketplace
  • How to develop a media contacts list in TV, radio, print and digital media—who to target, how to approach them, and how to maintain those relationships
  • The breakdown of where your book will be sold around Australia and how that impacts on your publicity plan
  • The differences between publicising your book in capital cities and regional areas
  • Understanding sales and distribution call cycles and how they affect your publicity campaign
  • How to work with booksellers
  • How and what to budget for your publicity costs.

BONUS! Participants will also be provided with templates to start building their Publicity Tool Kit.

Your Presenter

Alan Davidson HeadshotAlan Davidson is an independent book publicist and the former Publicity Manager for (then) book publishers Angus & Robertson and Macmillan Australia, as well as the former Marketing Director of Random House Australia. Alan has successfully publicised new product launches with and for many of Australia’s best local names as well as a stream of international talent. They have included former Prime Ministers Bob Hawke, Paul Keating and Gough Whitlam; musicians Jimmy Barnes and John Farnham; journalists / social commentators such as Derryn Hinch; as well as children’s book writers and illustrators such as Robert Ingpen. Alan has conducted national tours with superstars such as Joan Collins and Michael Caine, and literary giants Colleen McCullough, Erica Jong, Jill Ker Conway, James Ellroy, and Jeffery Deaver. Alan has also organised and conducted successful launches for Olympian Murray Rose; Australian Test cricketers Greg Chappell, Shane Warne and Allan Border; and America’s best-selling crime writer Mary Higgins Clark.
http://alandavidsonpublicity.homestead.com/

Event Information

Date: Saturday 28 May 2016
Time: 10:00am to 1:00pm
Duration: 3 hours
Venue: Workshop Room, The Wheeler Centre, 176 Little Lonsdale St, Melbourne Vic 3000
(03) 9094 7800
Format: Face to face (theory plus practical)
Audience: Age: 15+
Category: Entrepreneurial development
Level: Emerging, developing and established comics creators, authors and illustrators
Materials to Bring: Pen, pencil, notebook, and / or computer to take notes
Investment: Please find following our fee structure:

  • The Comics Voice Ezine Subscribers: $77
  • Partner organisation – Australian Cartoonists’ Association (ACA), Australian Society of Authors (ASA), Australian Writers Network (AWN), Society of Children’s Book Writers and Illustrators (SCBWI), Sydney Comics Guild (SCG): $97
  • Full: $117

Further Information: Email admin@comicsmastermind.com or phone (02) 9606 4728 or 0412 445 511.

Registration

Please CLICK on the appropriate PayPal button below to register for the event. If you are an ezine subscriber you will find your COUPON CODE in the March / April and April / May 2016 issues.

If you are a member of a partner organisation, please fill in your MEMBERSHIP NUMBER if you were issued with one. All partner organisation members will be verified prior to the event.

By registering for the event, you will be agreeing to the Comics Mastermind Terms and Conditions.

Seating is limited to 30 people so please book soon!

Translate »